Apple is getting boring. They used the same old design. They market the best sound (picture and quality) ever. They used the most confident pyramid hand gestures while presenting the product.

In Apple’s September event, their new products were groundbreaking again. Magical again. Larger again. Supersized again. Yawn…

The event exhibits a new series of iPhones, Apple watches and some, honestly, useless features.

Apple held three to four events yearly. Some of it focuses on software and technology, and some of them focus on showcasing new products.

The iPhone 14, for example, has slight to no tweaks to the design compared to the iPhone 13; it also uses the same chip as iPhone 13 series, the A15 Bionic. “It(iPhone 14) really is almost identical to the iPhone 13,” according to the iPhone 14 review by The Verge.

What made the iPhone 14 different from the iPhone 13, is the new emergency feature, and the slight update on the camera.

The emergency feature included crash detection and SOS via satellite. However, the SOS via satellite was not practical.

First, the service was available only in the U.S. and Canada; in the U.S. 30%-70% of the country has access to cellular data, which made the service less useful. Second, the service is also available for only two years for new iPhone owners.

Although Apple marketed their useless new features, people still fall into the trap.

Senior Evan Baron, who had conflicted thoughts about Apple, said Apple provides a superior user experience to the competition, but it was also anti-consumer.

“The product and services hold values for long periods of time, but I am not a fan because they do not yield choice in your ability to move out of their ecosystem,” Baron said.

The Apple ecosystem is accessible across different Apple devices. Apple allows users to access functions like iMessage through devices other than their phone; with Apple Watch people are able to track their health with their devices; with Apple Pay people are able to manage their spending easier.

However, these benefits have to be accompanied by multiple Apple devices and devices upgraded once in a while.

Apple’s great population created contempt over other tech brands. Apple users look down on non-Apple users. They blame non apple users for not having the Apple’s features, according to Sophomore Nicholas Nakatani.

“I don’t like the text messages to be all green in a group chat,” said Nakatani. A green text message appearing in means it’s from non-Apple users; Apple users have the blue iMessage.

Such contempt also applies the bigger environment. It is a new type of discrimination against non-Apple users.

In my personal experience, I was asked to join a group chat. The moment my Samsung phone joined, disappointments appeared in the atmosphere, and I felt ashamed.

In reality, their devices have small functions that other brands don’t offer. However, without these, the device still works. Apple’s great populations is always because of its branding.

By creating such as vast ecosystem, people will still purchase Apple products despite being boring.